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Top five criteria affiliates analyze in affiliate programs

July 30th, 2010

Posted 30 July 2010 13:20pm by Geno Prussakov with 2 comments

Whether you’re an affiliate (aka publisher) or a merchant (aka advertiser), understanding how other affiliates prioritize various factors related to affiliate programs is important. In this post I’ll share findings of a poll I ran for three months on my blog.

Having picked 15 different factors that normally influence an affiliate’s decision about joining (or not joining) an affiliate program, I asked affiliates to cast their votes checking all criteria they analyze prior to choosing an affiliate program to work with.

Here is the top five ranking that can be derived from that poll:

  1. Commission amount (45%)
  2. Website usability, leaks, etc (35%)
  3. Merchant’s reputation/reliability (34%)
  4. Conversion rate (27%)
  5. Tracking/reporting platform used (25%)

The full picture looks as follows:

What factors do you analyze while choosing an affiliate program (check all that apply)?

Legend:

A – Commission amount
B – Commission recurrence
C – Conversion rate
D – Cookie life
E – Creatives
F – EPC
G – Management & approachability
H – Market saturation
I – Prices/competitiveness
J – Reputation/reliability
K – Reversal rate
L – Terms of service
M – Tools
O – Tracking/reporting platform
P – Website (usability, leaks, etc)

If you’re an affiliate and haven’t yet voted, poll, your vote would be much appreciated.

Geno Prussakov is Founder at AM Navigator, author, internationally known speaker, and a guest blogger at Econsultancy.

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Bruce Clay Australia Announces SEO Copywriting Training Courses for Sydney

July 30th, 2010

Bruce Clay Australia has introduced a new Copywriting for the Web and SEO training course to debut on the 25th of August in Sydney. The course will cover copywriting principles and how it will impact SEO strategies, methodologies and online conversion.

(PRWEB) July 30, 2010 — The copywriting training is based on over 10 years of search engine research and successful SEO projects for clients. In addition to already proven material, the 2010 course includes new information on emerging SEO trends and strategies as they relate to copywriting.

The course will incorporate the latest search engine developments and guidelines, covering:

•    How to write for a search engine
•    Keyword research for copywriters
•    Improving click-through rates
•    Content that sticks
•    Analysing your content from a search perspective
•    How to use the Bruce Clay tools to determine optimal keyword density
•    How to use associated words and stemming to your advantage
•    A look at user experience and simple conversion tactics

The cost of the Bruce Clay Copywriting for the Web and SEO training course is $495, excluding GST, with discounts available for multiple bookings.

The first course will take place at the Menzies Hotel in Sydney on August 25th.

For more information about Bruce Clay training courses please call 02 9252 1700 or visit our training page.

Further Information:

Bruce Clay Australia is a leading provider of offshore internet marketing Services, with an emphasis on Search Engine Optimisation (SEO). Bruce Clay Australia is part of Bruce Clay Inc. and provides SEO services, SEO training and SEO tools to the Australian and New Zealand markets. As developers of the SEOToolSet™, Search Engine Relationship Chart®, SEO Code of Ethics, and many search optimisation technologies, we are one of the most well known and reputable SEO firms in the world. There are currently offices in North America, Europe, Asia and Australia and we continue to expand rapidly.

###

Kimberley Wyper
02 9252 1700
E-mail Information
Trackback URL: http://prweb.com/pingpr.php/WmV0YS1Ib3JyLUZhbHUtUHJvZi1TaW5nLVNxdWEtWmVybw==

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J.D. Power Report Issued by Cornell Demonstrates the Financial Benefits of Hotel Guest Satisfaction

July 30th, 2010
Post News

30 July 2010

Hospitality research says: deliver on key performance indicators

J.D. Power Report Issued by Cornell Demonstrates the Financial Benefits of Hotel Guest Satisfaction

An industry white paper issued by Cornell’s Center for Hospitality Research (CHR) demonstrates the clear connection between guest satisfaction and hotels’ financial results. Conducted by researchers from J.D. Power and Associates, the study, “Making Customer Satisfaction Pay: Connecting Survey Data to Financial Outcomes in the Hotel Industry,” is available at no charge from the CHR’s website at www.hotelschool.cornell.edu/research/chr/pubs/perspective/. The hospitality research was written by Gina Pingitore, Dan Seldin, and Arianne Walker, all of J.D. Power and Associates. In a survey of over 4,000 guests at an upscale hotel chain, they found that fulfilling certain key performance indicators is essential to hotel guest satisfaction.

“When we focused on the connection between measurements of customer satisfaction and hotel financial outcomes, we discovered the importance of four key performance indicators,” said Pingitore. “Guests who were satisfied on all four of these indicators rated the hotel as delivering outstanding service. In turn, those highly satisfied guests reported far greater ancillary spending than those who were merely pleased with their stay.” Pingitore is the chief research officer for J.D. Power; Seldin is a director in the firm’s corporate research and marketing sciences department; and Walker is director of U.S. automotive research.

The key performance indicators that emerged from the study are fundamental to hotel operation. They are: the reservation was accurate, check-in was completed within five minutes, no problems were experienced during the stay, and no billing errors occurred. Guests who experienced all four of these performance indicators were most likely to grant the hotel a top guest satisfaction rating.

About J.D. Power and Associates | Headquartered in Westlake Village, Calif., J.D. Power and Associates is a global marketing information services company operating in key business sectors including market research, forecasting, performance improvement, web intelligence and customer satisfaction. The company’s quality and satisfaction measurements are based on responses from millions of consumers annually. For more information on car reviews and ratings, car insurance, health insurance, cell phone ratings, and more, please visit www.JDPower.com. J.D. Power and Associates is a business unit of The McGraw-Hill Companies.
About The McGraw-Hill Companies | Founded in 1888, The McGraw-Hill Companies (NYSE: MHP) is a global information and education company providing knowledge, insights, and analysis in the financial, education and business information sectors through leading brands, including Standard & Poor’s, McGraw-Hill Education, Platts, and J.D. Power and Associates. The corporation has more than 280 offices in 40 countries. Sales in 2009 were $5.95 billion. Additional information is available at www.mcgraw-hill.com/.

J.D. Power and Associates Media Relations Contact: John Tews; Troy, Mich.; (248) 312-4119; media.relations@jdpa.com.

About The Center for Hospitality Research

A unit of the Cornell School of Hotel Administration, The Center for Hospitality Research (CHR) sponsors research designed to improve practices in the hospitality industry. Under the lead of the CHR’s 78 corporate affiliates, experienced scholars work closely with business executives to discover new insights into strategic, managerial and operating practices. The center also publishes the award-winning hospitality journal, the Cornell Hospitality Quarterly. To learn more about the center and its projects, visit www.chr.cornell.edu.

Center Senior Partners: McDonald’s USA, Philips Hospitality, Southern Wine and Spirits of America, Inc., STR, Taj Hotels Resorts and Palaces, and TIG Global

Center Partners: AIG Global Real Estate Investment, Davis & Gilbert LLP, Deloitte & Touche USA LLP, Denihan Hospitality Group, eCornell & Executive Education, Expedia, Inc., Forbes Travel Guide, Four Seasons Hotels and Resorts, Fox Rothschild LLP, French Quarter Holdings, Inc., FX Real Estate and Entertainment, Inc., HVS, Hyatt Hotels Corporation, InterContinental Hotels Group, Jumeirah Group, LRP Publications, Maritz, Marriott International, Inc., Marsh’s Hospitality Practice, PricewaterhouseCoopers, Proskauer, SAS, Schneider Electric, Sabre Hospitality Solutions, Thayer Lodging Group, Thompson Hotels, Travelport, and WATG

Center Friends: 4Hoteliers.com • American Tescor, LLC • Argyle Executive Forum • Berkshire Healthcare • Cody Kramer Imports • Cruise Industry News • DK Shifflet & Associates • ehotelier.com • EyeforTravel • Gerencia de Hoteles & Restaurantes • Global Hospitality Resources • Hospitality Financial and Technology Professionals (HFTP) • hospitalityInside.com • hospitalitynet.org • Hospitality Technology Magazine • Hotel Asia Pacific • Hotel China • HotelExecutive.com • Hotel Interactive • Hotel Resource • HotelWorld Network • International CHRIE • International Hotel Conference • International Society of Hospitality Consultants (ISHC) • iPerceptions • JDA Software Group, Inc. • Lodging Hospitality • Lodging Magazine • Milestone internet marketing resource center • MindFolio • Mindshare Technologies • Parasol • PhoCusWright • PKF Hospitality Research • The Resort Trades • RealShare Hotel Investment & Finance Summit • Resort and Recreation Magazine • RestaurantEdge.com • Shibata Publishing Co. • Synovate • The Lodging Conference • TravelCLICK • UniFocus • WageWatch, Inc. • WIWIH.COM

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dot J.D. Power Report Issued by Cornell Demonstrates the Financial Benefits of Hotel Guest Satisfaction
dot J.D. Power Report Issued by Cornell Demonstrates the Financial Benefits of Hotel Guest Satisfaction
dot J.D. Power Report Issued by Cornell Demonstrates the Financial Benefits of Hotel Guest Satisfaction
dot J.D. Power Report Issued by Cornell Demonstrates the Financial Benefits of Hotel Guest Satisfaction
hotel guest satisfaction, upscale hotel chain, key performance indicators, marketing information services, chief research officer, hospitality research, information services company, web intelligence, business sectors, financial outcomes, hotel operation, seldin, j d
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Urbanite

July 30th, 2010

Thursday July 29, 2010 4:12 PM By By Sheila Anne Feeney

Users of the iPad are just a little too iProud of themselves, a new study finds. In fact, they’re a bunch of “selfish elitists.”

A technology firm grilled 20,000 Facebook users and found that iPad owners are more likely to be business-obsessed snobs who lack altruism and compassion.

These iSnobs were six times more likely to own an iPad than the average 13- to 49-year-old Internet user, according to MyType, the Web application firm behind the survey.

Critics of the iPad, however, think differently.

They are more likely to be tech-savvy “independent geeks” who think Apple is a behemoth.

These “are not the people you would expect” to knock Apple, said Tim Koelkebeck, founder of MyType.

The study found that people making more than $200,000 a year were four times more likely than the average Joe to have one.

Robert Thompson, popculture expert at Syracuse University, is suspicious of the findings.

“If you took a survey of the first users of cell phones, you’d get a totally different profile than if you took it now, which would be a profile of everyone in the country,” he said.

Maya Dunlap, 42, of the Bronx, however, thinks the iSnob rap is right on the money.

“I don’t know if they think it’s a status symbol, but I think it’s obnoxious,” she said.

But one iPad convert sees a particular utility: big type.

“I’m 48 and wearing bifocals now. I love its ability to magnify anything and to increase the size of the type,” said Elizabeth Lawley, director of the Labs for Social Computing program at the Rochester Institute of Technology.

Among the rich and powerful, Mayor Michael Bloomberg is famously fond of his iPad.

Koelkebeck conceded he knew little about the mayor, but mused, “He’s probably considered one of the elites.”

Joe Kolman, a financial writer and iPad owner from Jackson Heights, used the elitist tag to poke fun at himself.

“Elitist? I only use my iPad because it came free with my Learjet,” Kolman said.

Katherine Lieb contributed

Tags: iPad, survey, Facebook

Wednesday May 12, 2010 9:37 PM By Emily Ngo

When it comes to privacy, the world’s most popular social networking site may be putting its worst face forward.

Facebook’s increasingly lax privacy settings are irking many of the website’s 400 million members, sparking calls to log off for good.

“They’re basically giving a take-it-or-leave-it choice to users. Well, users are leaving, and taking all their information with them,” said Ari Schwartz, vice president of the Center for Democracy & Technology, which monitors Internet privacy.

80594 image Urbanite

The debate has become so heated that Facebook has scheduled a companywide meeting on privacy Thursday at its California headquarters, according to allfacebook.com, a leading Facebook resource blog.

The most contentious of recent Facebook tweaks involves the “instant personalization” service, which automatically feeds users’ profile information to third-party partners such as Yelp and Pandora.

“That’s not what people signed up for originally,” Schwartz said. “They didn’t think their friend from camp would be sharing their personal details with Yelp.”

The six-year-old site is just trying to make a buck, others said.

“Facebook is just trying to become a more profitable company and trying to put themselves in a situation to provide advertisers with enough data to do efficacious selling,” said Shelly Palmer, a tech expert and TV host.

But such efforts seem to be turning members off. Google searches on how to delete Facebook accounts have skyrocketed, four U.S. senators last month sent a letter to the company denouncing new privacy settings and multiple privacy lawsuits have been filed against Facebook.

“I don’t like it at all when my conversations are seen by others, but I have more concerns about my personal information being sent to other sites,” said Matt Allen, 21, of Ridgewood. “I’m very tempted to drop my Facebook.”

Free Press, a media reform group, has started a campaign urging people to quit — admittedly a difficult task after years of building a profile.

“Facebook is the tool that keeps me connected with my old friends,” said Ray Sasaki, 24, of East Harlem. Experts admitted Wednesday there isn’t a service that comes close to rivaling Facebook in membership and convenience.

Facebook founder Mark Zuckerberg has defended his company’s evolution, last month saying, “We are building toward a Web where the default is social.”

Facebook officials did not return requests for comment Wednesday.

“You can’t say they weren’t warned,” Schwartz said. “Trust is key to what they do, and losing that is going to hurt what they do.”

Robert Levin contributed to this story.

emily.ngo@am-ny.com

*****

Want to be Facebook-free?
For now:
* Click “deactivate” under “account settings.”
* Profile no longer appears on Facebook, but information is saved so you can reactivate later.

Forever:
* Go to “help center” and enter “permanently delete” in search bar for link to submit request. (Yes, it’s that roundabout.)
* Profile is saved for 14 days before deletion, just in case you change your mind.

(Emily Ngo)

Tags: Facebook, privacy, Internet, Senate

Sunday November 15, 2009 6:06 PM By Lucy Blatter

034ad 2243074950 Urbanite

Staying connected to social networking sites such as Twitter and Facebook can help you find a gig faster.

Addicted to Facebook? Love tweeting? Your social networking savvy may just help you find a job.

We spoke with Brad Schepp, co—author of “How to find a Job on LinkedIn, Facebook, Twitter, MySpace and Other Social Networks” for tips.

LinkedIn
According to Schepp, LinkedIn is the best site for job searching, “If you’re a professional you pretty much have to be on there,” he said.

Your LinkedIn profile should always be complete, Schepp said, with photos, recommendations from each of your key employers and your most up-to-date employment information.

Schepp suggested changing your status weekly, or more often if there’s news. One good post he’s seen: “An engineer has one that said ‘XX makes it easy to buy complex technical solutions. Seeking a marketing or senior sales role. How can I help YOU.’”

LinkedIn can also be helpful for research purposes. “Use the Advance Search tool to search for your dream title. Look at the people who are there and take a look at the path they’ve taken to get there.’”

Facebook
Make sure all of your employment information is filled out on your Facebook page.

And be sure to join professional groups. That’s how you can network.

You also must monitor your page so there’s nothing on it that can harm your search.

”If you’re looking for a job, you need to be careful of what you have on Facebook. You don’t want to get too personal or too political. You don’t want anything out there that’s going to disqualify you,” Schepp said. “You want to show personality but be careful not to offend people.”

Twitter
While researching for his book, Schepp said he was surprised at how many people found jobs on Twitter.

More and more, companies are actually posting job listings on Twitter.

There are so many jobs now posted on Twitter that there’s a tool called Tweet My Jobs, with which you can sort through relevant postings.

It’s important to build your network on Twitter, Schepp said. In order to find people to follow, do a search through People Search and use keywords for your industry. “Typically once you start following someone, it’s common practice for them to follow you,” he said.

And, he said, it’s a good idea to follow the employers or companies for whom you’d like to work.

You also want to make each tweet count. “Don’t tweet about minutia,” Schepp said. “Give brief updates about meetings or post news relevant to your profession, or if you’ve just put up a really good blog post link to that,” he said.

MySpace
MySpace is a relevant site for those in the arts, Schepp said. A number of musicians ge gigs through their profiles.

“You want to take advantage of the multimedia aspects, whether they’re photos of videos. You want to give people a reason to hang around your page,” Schepp said.
 

Tags: Facebook, LinkedIn, Twitter, MySpace, social networking

Thursday October 1, 2009 9:02 PM By Ellis Henican

There are some things even I won’t joke about. And you know me. I’ll joke about almost anything.

But there is no humor, as far as I’m concerned, in kids being abused. Too horrible.

Or in the Holocaust. Too huge and too horrible.

And I never, ever, ever joke about someone killing or trying to kill the president of the United States. Any president. Ever. We’ve had far too much of that in our history already.

So when someone puts up a Facebook page and asks, “Should Obama be killed?” — I’m all for the Secret Service paying a visit, even if it is just a kid.

And when a smirking Second Amendment absolutist shows up at a presidential speech with an assault rifle, I don’t understand why someone in sunglasses and an earpiece doesn’t immediately climb right up in that nut job’s face: “Get out of here! Now! No guns around the president!”

None of this has anything to do with party or politics. It has everything to do with common sense and sanity.

I bring all this up because, suddenly, there’s some very scary stuff being said out there. Some of it is supposed to be funny. I’m not laughing, and you shouldn’t be either. Some of it is just plain creepy, obsessive and mean.

It’s not about this or that policy. It plays to the ugliest prejudices. It’s tinged in violence. It challenges Barack Obama’s very legitimacy.
There was a piece the other day on NewsMax.com promoting the idea of a military coup.

That’s the kind of craziness I’m talking about.

I’m not saying all of it is racial. Some surely is. But former President Jimmy Carter reached too far in pairing Obama hatred with race.

There are many reasons to have differing views on health care. But no sane person takes polls about assassinating a president. No responsible analyst urges military coups. Some of this still hot-blooded rhetoric really does need to dampen down.

It’s time to remember that words have consequences. Inciting violence is not the precise equivalent of committing it. But it bloodies the hands just the same.

E-mail ellis@henican.com. Follow him at twitter.com/henican.

Tags: Ellis Henican, politics, President Barack Obama, Facebook

Wednesday September 16, 2009 3:54 PM By Ya-Roo Yang

Chef Julian Medina of Yerba Buena Perry uses both Twitter and Facebook. (Ryan Thatcher)

We all know Facebook is great for connecting with long lost friends, but what about connecting with your favorite restaurants?

More and more restaurants are reaching out to their customers with social networking sites such as Facebook (with 250 million active users, half of whom log on everyday) and Twitter (six million registered users).

Mobile food vendors like Calexico Carne Asada (@calexicocart) and Treats Truck (@thetreatstruck) tweet their locations daily.

Fans of Yerba Buena Restaurant in the East Village could follow the opening progress of its Perry Street offshoot, from menu edits to estimated opening date and invites to opening nights.

Those who “faned” Telepan Restaurant were the first to find out when Beet Pierogie came back on the menu. Klee Brasserie in Chelsea updates its Facebook page several times a day with postings and pictures that inform its friends of the dinner special.

“It’s a great opportunity to reach directly to customers or to media or even to investors because everyone is on Facebook,” said Kate Telfeyan, a restaurant PR manager at Steven Hall Public Relations. “And, it’s also a great way to develop your brand.”

Gail Schoenberg of Gail PR agreed: “Restaurants have to be smarter when marketing their brand. Technology is a great way to do this.”

Cary Rosner, founder of ULode, a software company that helps small businesses manage their social networking presence, offers a more compelling reason for the increasing presence of restaurants on social networking sites — it’s free. “Even if you decide to hire an expert to do this for you,” continued Rosner. “It will be far less money to do this, and more effective than putting money into an advertisement.”

But not all media experts agree. Of the five top-rated restaurants on Zagat.com, only two have Facebook pages and none are on Twitter.

One reason may be that the mature customer base of traditional fine dining restaurants prefers a more personal level of service than the younger DIY social networking crowd. “You still have to know who your customer is,” said Magdalena Spirydowicz of MST Creative Group. “If your customers are not using social networking…. it’s not an effective use of your time.”

Chikalicious, a dessert bar in the East Village is not on Facebook or Twitter. Don Tillman, who runs the place with his wife Chika said they simply don’t have the time and resources to maintain a social networking page, although they are looking into setting one up. However, judging from the long lines outside the eatery, business does not seemed to be hurt.

One upside for restaurants that use social networking is that it enables fans and followers to post comments, bringing the diners that much closer.

But before you complain about last week’s overcooked fish or under-grilled meat on the restaurant’s Facebook wall, remember that the page is still closely monitored by administrators. “We can remove anything that is disparaging or negative,” said Telfeyan. “Or, if it’s legitimate, we’ll talk to the restaurant about it and get them to work it out.”

“This is the future of doing business,” Schoenberg said.

Five Reasons to be a Restaurant’s Facebook/Twitter Friend

1. Bargains and deals: If a restaurant is running a deal on a limited basis, Facebook fans or Twitter followers will be the first to know. Example: Tonight and tomorrow night, in honor of Fashion Week’s end, Boqueria’s two locations are offering a complimentary glass of Cava to all diners who mention Twitter.  

2. Off-the-menu items: Check out pages like the one Fatty Crab (2170 Broadway. NYC) maintains, and you may find cured cuttlefish that is not on the menu.

3. Special events: Followers of Allegretti’s (46 W. 22nd St. NYC) twitter page and fans of Bar Buloud’s (1900 Broadway, NYC) Facebook page can learn all about the wine events that take place at these restaurants.

4. Dinner and drink specials: Fans of klee Brasserie’s (200 9th Ave. NYC) Facebook page will never have to ask the waiter to repeat himself or herself.

5. All other strange stories: The strange case of the missing goat that appeared on the Cabrito’s (50 Carmine St., NYC) Facebook page may not enhance your dining experience, but it certainly makes for good dinner conversation.

Who’s the Fairest of them all?

Can’t decide where to eat for dinner? Users of Citysearch may notice the recent sprawling, more encompassing new format.

The site not only allows potential diners to view the menu, make reservations and share the page with friends, it will even let them email the business and link it up to social networking sites like Facebook and Myspace. iPhone user? Yes, there’s an app for that.

Citysearch believes it gives the potential diners a more balanced perspective as each restaurant page offers three separate views: The Owner’s, The Critic’s and the User’s. The sets the site apart from others like Yelp, which only offers the User’s reviews; and Facebook pages, which are set up by the owners and publicists; as well as traditional news and magazine sites, which only give the Critic’s opinion.

But, a recent phone interview with Kara Nortman, Senior Vice President of Publishing on Citysearch revealed that a restaurant’s support and privilege is based  on the level of advertising dollars it put in.
Citysearch will do everything from helping business owners craft their views to allowing them to get back to the users. Is that more balanced than a site that offers just the User’s or Critic’s review or the Restaurant’s view? You decide.

 

Tags: Twitter, Facebook

Thursday June 18, 2009 9:11 PM By Emily Ngo

Photo credit: Urbanite

Supporters of Iran’s opposition movement rally in Union Square late Wednesday.

By Emily Ngo

Mirroring a movement that has mobilized hundreds of thousands of protesters halfway across the world in Tehran, Iran, New Yorkers are taking to the streets and social networking sites to lend their support.

Facebook and Twitter — where photos are swapped, protests organized and news updates shared — have given supporters a viral stake in Iran’s disputed presidential elections.

“We live in a globalized world,” said Saeed Rahimi, 33, of TriBeCa. “They’ve touched our hearts via new media, and we want to show them that we’re here for them.”

The Iranian government has been largely unsuccessful in quashing the use of Facebook, Twitter and the like, which New Yorkers used to organize at a Union Square protest late Wednesday. Many of the roughly 600 attendees wore green ribbons as headbands and carried signs denouncing violence in Iran.

Hundreds are expected at a similar protest set for 2 p.m. Saturday at the United Nations headquarters. Tech-savvy supporters also are organizing a Global Protest Day at 10 a.m. on Saturday.“New media is really important because we are able to get internal reports from abroad,” said Sahar Vahidi, 22, who designed the fliers for the rally and follows about 10 Iranian students on Twitter. “Things we really have no way of seeing through own eyes.”

Web sites, such as WhereIsMyVote.org and Twitter applications such as one that turns members’ photos green (the color of reformist Mir Hossein Mousavi’s campaign) are further uniting dissidents. Tweets under the IranElection tag, which rocketed past the 221,000-per-hour mark on Wednesday, averaged 4,000 per hour on Thursday.

“There is no question that the use of cell phones and the Internet … has ushered in a new era of global ‘people’s reporting,’ ” said Frederick Shiels, a foreign policy expert at Mercy College. “Blocking attempts [by the Iranian government] have been “too little, too late.”

In Union Square, some protesters argued that both Iranian President Mahmoud Ahmadinejad, the apparent winner of the June 12 election, and runner-up Mir Hossein Mousavi are corrupt.

“It’s a double-edged sword and both edges are going to stab them in the back,” said Beheshteh Farshneshani, 23, an Upper East Sider who wore a version of the Iranian flag as a dress.

The rallies are meant to grab the attention of the all-powerful supreme leader, Ayatollah Ali Khameini, and the Guardian Council, Farshneshani said.

“We’re here for change,” said Amir Haven, 29, of the West Village. “We need democracy instead of being preached to by a supreme leader who rules the country.”

Tags: iran, protest, union square, twitter, facebook, politics, international, manhattan

Tuesday June 16, 2009 1:39 PM By Sean Joseph

When an American mom put a picture of her family on Facebook, the last place she expected to see it was on an advertisement for a high-end grocery store in the Czech Republic.

Tags: viral video, television, czech republic, facebook, advertising

Tuesday May 19, 2009 8:55 PM By Garett Sloane

Photo credit: Urbanite

Bulletproof Messenger has the most investors — 1,171 “believers” — on the crowd funding site SellaBand.

By Ryan Bonner

Special to amNewYork

Mr. Ozwald, aka Kyle Jekielek, tried to build a fan base for his music the old-fashioned way: selling CDs on city streets.

Now, he’s learned the art of online promotion. Ozwald, as he likes to be called, is trying to make it big using the route that so many new artists are trudging, generating fans through social network sites, giving away music free online and more recently using Twitter.

If Ozwald, 26, gives away his music, then maybe his next show downtown is that much more popular.

“You pay attention to your fan base,” Ozwald said. “People aren’t going to pay for music, but they may pay 10 or 20 bucks to see a show. It’s important to give yourself as many avenues as possible to expose yourself to more people.”Another emerging revenue generator for musicians is SellaBand, which facilitates crowd funding — harnessing groups of people who invest small amounts of money to finance a venture. In the case of music, investors finance albums and get a piece of the profits. This way they’re also incentivized to blog, tweet and hawk the group online.

Bulletproof Messenger, a Long Island-based rock band, rounded up the most investors — 1,171 “believers” — on SellaBand.

“We knew we had a good first album so we weren’t surprised when people put their money where their mouth was,” said Matt Litwin, the DJ and programmer of Bulletproof.

When the band hit the target $50,000, it hit the studio and finished recording its latest album, “Arm Yourself,” in January.

Other striving artists, who see the shift in the industry, recognize that technology may have taken away some avenues to riches, but it has opened others.

Anamanaguchi, a city-based electronic band comprised of four college buddies, tweets, leaks its music online and fully embraces the Internet model of success.

“As new tools come up, we try to get involved in as many ways as possible,” said the band’s guitarist, Peter Berkman, 20. “We grew up with all of this technology.”

Tags: twitter, crowd funding, changing music industry, free music, facebook, social networking bands, bulletproof messenger, anamanaguchi, mr. ozwald, sellaband, media, entertainment, economy, technology

Tuesday April 7, 2009 2:04 PM By Heather Haddon

Photo credit: Urbanite

The Working Families Party has sponsored these ads on Facebook.

By Heather Haddon

Opposing the MTA fare hike has gone viral.

In recent days, several Facebook groups have popped up to harness the angst of the Internet set against the fare increase and service cuts.

The largest, “1,000,000 People Against the NYC MTA Fare Hike,” grew from 1,000 members to nearly 60,000 in a week.

“That is definitely quick growth,” said Matt Hicks, a Facebook spokesman.

The groups started simply, with light conversations among friends segueing into angry talk about the fare hike. Riders unaccustomed to activism turned to Facebook for their outlet.

“We both read all the (service cuts) and got really pissed off,” said Mellisa Pegus, 32, of Crown Heights, who formed the “Boycott the MTA” group with her co-worker.The groups have taken a non-liner approach to their work off-line. Some users called for a mass transit boycott Wednesday, but not many have signed up for it Pegus plans to stage a boycott on June 1, when the fare increase will roll out if Albany does not deliver new MTA funding.

“It’s not OK to pay over $103 a month for a MetroCard,” said Lisa Wildenberger, 39, a teacher who co-founded the MTA Fare Hike group, which is encouraging members to call lawmakers.

The MTA is implementing a fare hike of at least 23 percent to plug its more than $1.2 billion deficit. Yesterday, the MTA announced its schedule for service cuts, which begin with the elimination of 21 bus routes on June 28.

Lawmakers left for the holiday recess yesterday without any movement on a bailout package.

“Implementing these measures is the last thing the MTA wants to do,” said MTA spokesman Kevin Ortiz.

As the fare hike approaches, established advocacy groups have also started recruiting through social networking sites.

The Working Families Party purchased millions of Facebook ads last week to get users to call Albany. Keep New York Moving, a coalition of progressive groups, is collecting pictures of people’s commutes to send to lawmakers through a Flickr site.

Lawmakers who have opposed the new MTA funding said they welcomed feedback from constituents, but maintain they are acting in riders’ best interests.

“I am a person who does not bend under pressure,” said State Sen. Ruben Diaz (D-Bronx), who is a Facebook member. “We have the best plan for the commuters.”

Tags: facebook, fare hike, mta, economy, subway

Tuesday March 31, 2009 9:59 AM By Sean Joseph

What if someone you barely know, and don’t even like, showed up at your door, poked you, asked you to be friends, wrote obnoxious comments on your wall and showed embarrassing pictures of you to the rest of your friends? Would you call it “social networking” then?

Tags: viral video, television, facebook, technology

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How to Find Your First Customer

July 30th, 2010

Your first paying customer is always the hardest to get but also the most exciting to acquire.

 

Starting your own business can be as exciting as it is nerve-wracking. Your road to future success starts with your first customer. Landing your first customer will require a mix of old school face-to-face networking and plenty of time behind the computer building your brand online. If you’re ready to make the leap to entrepreneurship this guide on finding your first customer will prepare you for that first sale and future sales.

How to Find Your First Customer:  Develop a Business Model

Mapping out a clear plan on how your new product or service will benefit your potential customers, should be the first thing you do before picking up a phone to begin selling your wares, says Michael Song, Ph.D., executive director, of the Institute for Entrepreneurship and Innovation at the University of Missouri-Kansas City (UMKC).  Song says it’s important to be able to explain on paper what your product can do for your customer.

“Make sure you are thinking about what you can do for them. Can you offer a product that gives the client something that others can’t deliver, but in a measureable way?” says Song.  Without a plan, says Song, you likely will not be able to demonstrate the value your product or service can offer.

For example, Song, who also teaches a course at UMKC on creating a company points out this scenario:  Take a person who has developed software that for $19.99 will shut down all of the computers in a company at the end of the day and turn them back on at a certain time in the morning. The software developer first approaches the potential client saying this will help save on their electricity costs. This sounds like a good idea, but they fail to make the sale.  “That’s because they didn’t quantify exactly how much electricity the company would save,” says Song.

He says the easiest thing to do here is to look at where the company is based and determine the cost of electricity per kilowatt hour. Then your plan would look at all the computers owned by the potential client and the average kilowatt each computer uses per hour.  Then, Song says, you will see how much the potential company will save if they shut down the computers for seven hours at night.

“So let’s say we could conclude that the computer software would save the average amount of electricity by 1 ½ years. The electricity costs alone would be more than the price of the software which is $19.99. So you have to demonstrate the economic value of your product,” says Song.

Song says a detailed plan is also important since as a new company you don’t have the reputation, the history, or following to back up your claims so the inherent value of your product or service must be clearly outlined.

Dig Deeper: How to Plan a Product Launch Event

How to Find Your First Customer:  Think Local

Once you are set on how to proceed, it’s time to actually go out and do some of the legwork, whether that’s calling on friends and family, old bosses or even clients from your last job.  Dharmesh Shah, chief technology officer and founder of Hubspot, an offshore internet marketing company based in Cambridge, Massachusetts, suggests looking at the circle of friends and family closest to you for help in launching your product.  “They can be a great a first customer,” says Shah, who is also a founder and blogger for OnStartups.com, an online community for entrepreneurs. However, he adds a word of advice: ensure that they provide pointed, objective feedback.  “The big value of early customers is not the revenue generated — but the insights they provide,” says Shah.

Another thing about friends and family—they too, should be paying customers. “Don’t give the product away for free to these early customers — even if they’re friends and family. The reason is that if they’re not paying customers, they [would] be reluctant to voice complaints. For example, with my startup, when we started the company my wife was one of the early customers. She paid full price and is still a customer today,” explains Shah.  

Alternately, other experts on finding your first customer, say there are exceptions to the rule about not giving your product away for free.  “David Letterman would have no studio audience,” contends certified professional coach Mitchell York. Through his company E2E Coaching Inc. in Sayerville, NY, York has advised executives on the ins and outs of entrepreneurship.  “Give stuff away, and if it’s good people will buy it. If it was never right to give away your product for free, the folks who make those little ice cream sample spoons would be out of business. As would all the young people in the streets of New York, giving away promotional size candy bars, cosmetics and everything under the sun.”

According to York, your first customer might be someone you’re already doing business with. If you’ve developed a rapport with your boss, you may be able to secure your current employer as a client. “Just make sure you aren’t doing work on your new business while at your current job.”

York also says migrating clients from your current job may or may not work out for you. Be sure to check the fine print on the contract you signed when you were hired or let go. “If you’re going to ‘migrate’ clients from your employer to your new business, make sure you are not under any restrictions. Lots of companies have non-compete agreements and policies, and even if you never signed one, that doesn’t mean your employer can’t make your life as an entrepreneur very difficult if it wants to,” says York.

Dig Deeper: How to Find New Customers and Increase Sales

How to Find Your First Customer: Branching Out

After you’ve tapped all of your relatives and Facebook friends, it’s time to widen your audience reach. A great way to do that is to find what Song calls “The Innovators,” using paid market research panels if you can afford it. “There is always about 2% of the population that are innovators.  Meaning those are the people most willing to adopt new products or the opinion leaders. You need to identify who are your innovators,” says Song. Once you have identified those innovators, Song advises giving them a free trial with a satisfaction guarantee offer or risk free trial so if they don’t find benefit in [the product], you will take it back.

Another way to expand your circle is to get out and shake hands. Mitchell says try in-person networking events often hosted by your local Chamber of Commerce. “Any venue that brings people face to face is great. The trick is to use networking events the right way to develop relationships that will last. If you talk more than you listen at a networking event, you’re not doing it right,” says Mitchell.

When it comes to cold-calling, Shah says, the art form hasn’t completely died, but “increasingly less effective” these days.  “As a society, we’ve become better and better at blocking out these unwanted marketing interruptions. As such, it’s very difficult to reach potential customers through cold-calling,” explains Shah.

Dig Deeper: The Happiest Cold Caller You’ll Ever Meet

How to Find Your First Customer: Social/New Media

Perhaps one of the newest methods of finding your first customer is by using social/new media. Experts recommend social /new media tools over traditional advertising.  Matt Myers, chief marketing officer of Shooger, a mobile marketing company based in Coral Gables, Florida, suggests forming strategic partnerships with media companies to help spread the word about your product or service.  “We’re just starting to create greater outreach and awareness of Shooger by working in partnership with traditional media outlets and public relations agencies who very clearly understand how we can help them move forward,” says Myers.

And, says Myers, “Testing out a mobile marketing option like Shooger and offering special or introductory deals is a great way to entice new customers and develop a loyal following.”

Social media tools like Facebook, LinkedIn and YouTube offer a great return on investment for little to no upfront costs, says Shah and York.  “I’ve seen many businesses (of all kinds) get a great return on their investment in social media — particularly blogging,” says Shah. “Creating useful, remarkable content and sharing it online (via blogs, twitter, Facebook, etc.) is an exceptionally effective way to “pull” potential customers into a business.”  York agrees, adding YouTube to the list. “It costs nothing except time to create a brand using social media. Facebook is a necessity. A YouTube channel is a good idea too, as is a blog.”

Whether you’ve sourced a client from an old job, set up a Facebook account, or asked your parents to buy-in to your service, there are a number of ways to find your first and likely most loyal customer you will ever have.

Dig Deeper: Launch a New Product on Twitter

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Bupa Appoints bigmouthmedia to Search Marketing Account

July 30th, 2010

Bigmouthmedia selected by Bupa, international healthcare provider, to lead its search marketing strategy

Edinburgh, Midlothian (PRWEB) July 30, 2010 — Leading international healthcare provider, Bupa, has selected bigmouthmedia, Europe’s largest and most experienced digital marketing agency, to lead its search marketing strategy.

The new deal will see bigmouthmedia take on a major search engine optimisation programme which will involve Bupa’s key UK websites. The project, which will be the company’s most extensive digital marketing campaign so far to date, and is designed to deliver significant growth to the international healthcare provider over the next three years.

“We’re delighted to be working with a brand of Bupa’s quality. Having worked side-by-side to create an ambitious search marketing strategy, we’re now looking forward to getting our teeth into what promises to be a particularly exciting project,” said Scott Boocock, major account director at bigmouthmedia.

David Lengen, head of digital communications at Bupa added, “Search is an essential element of Bupa’s strategy to becoming recognised as a global healthcare leader. Bigmouthmedia will help us to position the brand from being purely about health insurance into the broader health and wellbeing sphere, where so much of Bupa’s expertise lies.”

With its team of over 200 online professionals and experts across the fields of SEO, PPC, social media marketing, affiliate marketing glossary (http://www.bigmouthmedia.com/products_services/affiliate-marketing/ ), display advertising, online pr and copywriting along with an existing client base which includes many major household brand names, bigmouthmedia is ideally positioned to take on and help drive this exciting project to increase Bupa’s online presence to become a global leader in healthcare and wellbeing.

About Bupa
Bupa’s purpose is to help people lead longer, healthier, happier lives. 

A leading international healthcare provider, Bupa offers personal and company health insurance, run care homes for older people and hospitals, and provide workplace health services, health assessments and chronic disease management services, including health coaching, and home healthcare. 

With no shareholders, Bupa invests its profits to provide more and better healthcare.  It is committed to making quality, patient-centred, affordable healthcare more accessible in the areas of wellness, chronic disease management and ageing.

Employing over 50,000 people, Bupa has operations around the world, principally in the UK, Australia, Spain, New Zealand and the USA, as well as Hong Kong, Thailand, Saudi Arabia, India, China and across Latin America.

About bigmouthmedia
Founded in 1997, bigmouthmedia is Europe’s largest and most experienced digital marketing agency and was rated the UK’s #1 Search agency for SEO and PPC in the 2010 NMA Marketing Services Guide.

Bigmouthmedia’s 200+ online marketing experts across 10 international offices maximise online brand exposure for its clients by means of integrated digital strategies incorporating search engine optimisation (http://www.bigmouthmedia.com/products_services/search_engine_optimisation/ ), PPC, social media marketing, affiliate marketing glossary, display advertising, online PR and copywriting.

Bigmouthmedia’s multilingual digital solutions deliver outstanding ROI for over 300 world leading brands including British Airways, Tesco, Fujitsu, BT, Kuoni, Barclaycard and Europcar. Bigmouthmedia also provides up to date daily digital marketing news (http://www.bigmouthmedia.com/news_information/industry_news/ ).

Press contact: bigmoutmedia Ltd UK
Iain Bruce
Media Strategist
bigmouthmedia
51 Timberbush
Edinburgh
EH6 6QH
Tel: 07929 466 152
@bigmouthmedia

# # #

bigmouthmedia
Iain Bruce
07929 466 152
E-mail Information
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PreciousMoments.com Selects Online Marketing Agency Paulson Management Group, Inc. for Affiliate Program Management

July 30th, 2010

Precious Moments, Inc., the company behind one of the most recognizable gift lines in the world, has selected Paulson Management Group, Inc. to take over management of their affiliate program to further the reach of PreciousMoments.com, the gift maker’s online portal.

(PRWEB) July 30, 2010 — Precious Moments, Inc., the company behind one of the most recognizable gift lines in the world, has selected Paulson Management Group, Inc. to take over management of their affiliate program to further the reach of PreciousMoments.com, the gift maker’s online portal.

“Partnering with Paulson Management Group, Inc. allows us to increase our online presence, giving our customers broader access to our products,” said Jim Malcolm, Chief Executive Officer of Precious Moments, Inc. “Paulson has a proven track record and we’re proud to work with them as we share the message of Precious Moments.”

Precious Moments designs are set apart from all others because of the adorable teardrop-eyed children, which artist Samuel Butcher first drew as part of his chalkboard ministry. Since his art made its debut in 1975 on various Precious Moments greeting cards and posters, his uplifting drawings have become memorable gifts for millions around the globe.

It was in 1978 that the “Original 21” Precious Moments figurines were released. The initial response to these first Precious Moments pieces was overwhelming, as cards and letters poured in telling Sam how his unique and inspirational artwork had positively impacted the lives of people from all walks of life.

Since then, his artwork has inspired many more Precious Moments figurines, ornaments and other collectibles. Today, Sam Butcher continues to capture the hearts of customers through Precious Moments figurines and gifts, and the collection has grown to over 2,600 pieces with new introductions offered every year. As a testament to how popular the brand has become, the Precious Moments Park in Carthage, Missouri, opened in 1989, greets more than 150,000 visitors each year.

The Precious Moments brand has grown since the 1970s to include much more than figurines, and now includes Precious Moments dolls, Precious Moments jewelry, Precious Moments plush animals, Precious Moments apparel, and much more. Precious Moments, Inc. has also successfully partnered with several other major brands to offer highly-sought gifts featuring these licenses.

Paulson Management Group, Inc., a full-service affiliate management agency out of Boulder, CO, will be launching and managing an affiliate management program for Precious Moments in the LinkShare affiliate network. In addition, Paulson Management Group, Inc. will manage an existing Google Affiliate Network program for Precious Moments.

“We are extremely excited to have Precious Moments on board,” said Heather Paulson, President of Paulson Management Group, Inc. “Their figurines are well loved and recognized by so many, and we look forward to growing their program in the affiliate marketing glossary space.”

Interested affiliates can join the Precious Moments affiliate program on the Google Affiliate Network and are encouraged to check back for more information as Precious Moments is introduced on the LinkShare network.

–About Precious Moments, Inc.
Precious Moments, Inc., with offices in suburban Chicago, IL, and Carthage, MO, home of the renowned Precious Moments Chapel, is a privately held, family owned business. PMI is the principal owner of all Precious Moments artwork, and is the exclusive licensor to more than 150 prominent companies. For more information about Precious Moments, Inc., please visit www.PreciousMoments.com.

– About PaulsonManagementGroup.com
Paulson Management Group, Inc. is a full service multi-channel, e-marketing management and consulting agency. Paulson Management Group, Inc. is able to provide affiliate program management, paid search engine management, social media management, and SEO management. Interested parties should call 800-384-7760 for more information on services offered by Paulson Management Group, Inc.

# # #

Paulson Management Group, Inc.
Clarissa Cutrell
1-800-384-7760
E-mail Information
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GlobalVision Debuts Taking Your Website Global

July 30th, 2010

Strategies on how to take your website and company global without draining your budgets.

Westborough, MA (PRWEB) July 30, 2010 — GlobalVision International, Inc. announced today the debut of a new webinar titled, Taking your Website Global: A Low risk path to increasing your international revenues.

Today, more than a third of internet users are from Asia and a quarter are from Europe. Within 5 years, roughly 75% of internet users will have a non-English native language. However, non-English language web content has not kept pace with international user growth, creating an opportunity.

Companies that take advantage of this void can reach their global audience efficiently and generate worldwide leads to grow their international business.

The new webinar addresses the following challenges:

1. How to tackle the global market efficiently and effectively
Identify and divide markets worldwide
Target each market based on its maturity level
Grow your international investments as markets justify it

2. Challenges in developing and maintaining international websites
Best structure for multilingual sites
How to keep the languages synchronized
SEO (Search Engine Optimization) and PPC in a global site

3. Processes to deal with changing business requirements
Open a window to the word
Leverage TMS and CMS (Content Management System) technology
Leverage experts and professionals

“Navigating treacherous international waters is not for the faint-hearted, inexperienced, or ill equipped”, said Nabil Freij, President of GlobalVision and author of Enabling Globalization. “Going global requires determination, experience, resources, and a finely tuned process to get you where you need to go. We give you that the correct strategy in the webinar at no charge!”

The webinars will debut mid August 2010. Register at http://www.globalvis.com/freebies/webinars/taking-your-website-global/.

GlobalVision also offers a monthly webinar on the benefits of Translation Management Systems in enhancing collaboration, streamlining the process and tracking quality. Since 1997, hundreds of users attended the webinar and benefited from its practical content.

About GlobalVision International
GlobalVision International, Inc. specializes in providing translation and localization solutions to industries involved in software, IT, medical and media. The company is equipped with experts who can convert your products, literature and websites from and into all commercial languages. To learn more visit www.globalvis.com. To request the latest eBook in the industry Enabling Globalization, go to www.EnablingGlobalization.com.

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GlobalVision International, Inc.
Nabil Freij
508 616 6660
E-mail Information
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Superbreak Announce Shrek the Musical

July 30th, 2010

Press Release Source: Superbreak On Friday July 30, 2010, 5:55 am EDT

YORK, England, July 30 /PRNewswire/ –Superbreak, the theatre break specialist, is looking forward to an exciting year of theatre. The Theatre Royal, Drury Lane is the theatre where all the news is coming from. The hit musical Oliver! will close at Drury Lane on 8 January 2011, it’s been one of the real success stories of the past few years in Theatreland. It opened in January 2009 with record-breaking advance sales and has been Superbreak’s top selling show for the past 2 years, taking over 6 million pounds Sterling in package sales.

Despite the sad loss of a crowd favourite, excitement has been building about its replacement, last week it was announced that the smash Broadway hit Shrek is now coming to the West End after months of speculation. Superbreak will have show and hotel packages on sale from October with the Academy Award-winning Dreamworks favourite opening in May 2011.

Head of Theatre at Superbreak, David Thomas commented: “Having just seen Shrek in Chicago this weekend, I’m confident it’s going to be a huge West End hit, anyone who loved the Dreamworks films will enjoy this all-singing, all-dancing modern-day fairy tale. It’s a worthy successor to Oliver!”

Last year Superbreak sold almost 150,000 London theatre breaks packages and this mega hit movie turned West End show is expected to be one of the biggest hits of 2011. Flexibility is the key to Superbreak’s success in Theatreland and ensures its ongoing popularity. Customers have the choice of over 100 Central London hotels plus their own choice of show ticket making the packages affordable for all budgets. The ability to add rail and sightseeing to a theatre break allows Superbreak to stand out from the rest of the market in a very competitive sector.

About Superbreak:

Superbreak is the internet division of Superbreak Mini Holidays Limited, the market leader for short breaks and hotels throughout the UK. Superbreak is part of Holiday Break plc. Based in York, England, Superbreak specialises in booking cheap weekend breaks in 2-5 star hotel accommodation throughout Britain for the leisure traveller. Superbreak holds allocations of rooms at all hotels and can make bookings up to and on the day of departure.

With 5000 plus hotel partners in worldwide locations from Aberdeen to Abu Dhabi, from London to Lourdes and with great availability and rates for airport hotels  , Barcelona hotels, Brighton hotels, various popular attractions and national and international rail partners, Superbreak can offer an outstanding depth and breadth of UK and Overseas short break products.

For further information on Superbreak or on this PR, please contact:

Khalid Amin

Online Marketing Manager

Superbreak Mini-Holidays

Eboracum Way

York

YO31 7RE

(01904) 436043

www.superbreak.com

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Chip Away At These Internet Marketing Services

July 30th, 2010

usocial

To keep up with that trend, web promotions company Usocial.net has developed a collection of services created to help companies make money through internet marketing (Internet marketing, also referred to as i-marketing, web-marketing, online-marketing or e-Marketing, is the marketing of products or services over the Internet.

The Internet has brought media to a global audience. The interactive na on sites like Facebook, Twitter and YouTube.  These services will help your busines stand out from the crowd and make money as a result.  In fact, several Fortune 500 companies have already invested them and the company’s client list includes names like the Korean Department of Tourism and the Mormon Church.

“Clients have the ability to buy everything from Facebook fans to genuine YouTube views with us, as well as several other services which are unique, to say the very least,” says uSocial CEO Leon Hill. “In short, we’ve made online advertising not only more effective than traditional means, but also much more cost-effective,” explains the co company’s CEO, Leon Hill.

USocial has made sure that their services stay within financial reach of small businesses, too, by keeping the cost down.   That eye toward providing value really goes a long way toward helping a large cross-section of businesses. 

“By far the most popular of our services are our Facebook-related offerings and although they’re massively powerful, clients can invest in them for less than $200,” explains Hill. “And as the return on investment is fantastic, clients will get their money back almost immediately.”

Don’t settle for anything less than first class success for your business.  You deserve the very best, and uSocial.net’s internet marketing (Internet marketing, also referred to as i-marketing, web-marketing, online-marketing or e-Marketing, is the marketing of products or services over the Internet.

The Internet has brought media to a global audience. The interactive na services will help you do exactly that. 

Get all the details about these new services by checking out the company’s website here:  http://usocial.net/ or you can contact the company via the form on their website.

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